Key account management (KAM) has become a fundamental part of sales strategy for many B2B companies. But what makes this approach so effective? Let’s explore three key benefits of KAM.
How to Motivate Your Sales Team for Peak Performance
A study of pharmaceutical sales reps in Portugal identified the intrinsic and extrinsic factors with the most significant impact on motivation and performance.
Explore in our new blog these essential findings.
What Sales Managers Need to Know About Canada’s New Prompt Payment Act
The Federal Prompt Payment for Construction Work Act comes into force, which impacts payment timelines for construction projects. This Act applies to federal building contracts across Canada.
The Impact of Value-Driven Marketing for Sales Leaders
How value-driven marketing is gaining importance in B2B markets where relationships and trust are key? Sales leaders should understand how value-driven techniques can generate leads and boost acquisition.
SME Action Plan to boost government procurement
The Crown Commercial Service (CCS) has announced an SME Action Plan to create a more level playing field for small and medium-sized enterprises (SMEs) in government procurement
Leveraging AI to Enhance Sales Funnels
Artificial intelligence (AI) is transforming the business sales process. A recent study reviewed how sales managers can leverage AI to enhance performance at each sales funnel stage.
How EU Green Subsidies Are Changing the Game for Bid Managers
The European Union has significantly increased its support for green initiatives and state aid, exemplified by flagship programs EU Green Deal and REPowerEU.
Fujitsu – integrator to the world
Since 2014 Fujitsu has been awarded over five thousand contracts with a total value of $57bn at an average value of $11.25m for each contract.
How to Decide Between Human and Automated Sales Agents
Companies increasingly use automated sales agents (ASAs), such as chatbots, to complement or replace human sales agents (HSAs), however, research finds that customer responses to ASAs versus HSAs change across the sales process stages.
Navigating Sustainable Public Procurement in Ireland
The Office of Government Procurement recently published a comprehensive reference guide on Sustainable Public Procurement (SPP) in Ireland. This invaluable resource provides critical information for businesses bidding on public contracts in Ireland.