For sales and bid managers in the renewable energy sector, the EGL2 project presents a wealth of opportunities.
Getting the Most from Mobile CRM
Companies with established processes see the most remarkable improvements in collaboration and performance from mCRM use. The technology should support existing ways of selling rather than redefine processes.
Leveraging Customer Journey Mapping for Better B2B Sales
B2B sales entail a more complicated customer journey than business-to-consumer scenarios. As a sales or bid manager, you must navigate a web of stakeholder interests and influencers.
The Power of Key Account Management in Sales
Key account management (KAM) has become a fundamental part of sales strategy for many B2B companies. But what makes this approach so effective? Let’s explore three key benefits of KAM.
How to Motivate Your Sales Team for Peak Performance
A study of pharmaceutical sales reps in Portugal identified the intrinsic and extrinsic factors with the most significant impact on motivation and performance.
Explore in our new blog these essential findings.
The Impact of Value-Driven Marketing for Sales Leaders
How value-driven marketing is gaining importance in B2B markets where relationships and trust are key? Sales leaders should understand how value-driven techniques can generate leads and boost acquisition.
Leveraging AI to Enhance Sales Funnels
Artificial intelligence (AI) is transforming the business sales process. A recent study reviewed how sales managers can leverage AI to enhance performance at each sales funnel stage.
How to Decide Between Human and Automated Sales Agents
Companies increasingly use automated sales agents (ASAs), such as chatbots, to complement or replace human sales agents (HSAs), however, research finds that customer responses to ASAs versus HSAs change across the sales process stages.
Tapping Procurement Intelligence to Boost Government Marketing Wins
With public sector entities representing a major opportunity, integrating procurement data insights into your procurement strategy is invaluable for marketing agencies seeking new government business. But competition is often fierce, and the stakes are high.
Evaluating the Role of Artificial Intelligence in Digital Exports for Government Suppliers.
In the rapidly evolving landscape of global trade, government suppliers are turning to cutting-edge technologies to enhance efficiency and competitiveness. Artificial Intelligence (AI) emerges as a pivotal force, reshaping the dynamics of digital exports. This article delves into the multifaceted role of AI in empowering government suppliers to navigate the complexities of international trade.